Instagram GIFs
E&W Couture

Digital

E&W Couture are a bridal couture brand based in Cardiff, Wales. Established in 2014, the company proudly break traditional bridal stereotypes in their mission is to bring the bridal world back to reality and to offer a sustainable alternative to mass market and high street brands.

In 2020, I created a series of GIF animations to be used for the Instagram story feature to help support user engagement, following recent creative trends seen on the platform. This selection uses playful themes based upon the brand colour palettes and inspired by the shapes and brand tone of voice.