À Jamais Analog
Analog Sport
Print + Digital
Analog Sport is a social project run by the Analog Football group; supporting the next generation of sports photographers using film cameras. The group organise free workshops, events with photography professionals and opportunities for the students to exhibit their work.
In June 2023, I was asked by Analog Sport to create posters and digital assets to advertise their photography exhibition; À Jamais Analog. The exhibition took place in Marseille, France and featured photographers from the city - showcasing the local people, the football fans and culture surrounding Olympique de Marseille football club.
For the artwork, I chose to illustrate a film negative strip simulating pictures taken of the iconic Stade Vélodrome football ground - home of l’OM. An alternative version of the stadium inside a camera lens illustration was also displayed at the exhibition.
One requirement for the posters was to create two versions; with and without commercial partner logos. To give each poster a more unique composition instead of almost duplicated versions of the same artwork, I created a poster series which used a day and night theme - using the gold and blue colours of the Olympique de Marseille club crest.
With the creative direction set with the poster artwork, I then created digital assets to be used across their social media - including animated posters and various other animated assets.
